As much as I hate Apple, there is one thing you cannot blame them for: They are trying to make money.

That is simply how corporations work. And unfortunately, in today’s society, money talks.

So even though I suppose that some of Apple’s displayed efforts is plain greenwashing, I have a hard time blaming them for their tactics as long as they work. And I am grateful and give props to them for every little step they take into the direction of environmental sustainability.

And that is not to take responsibility from big corporations like Apple. Their behavior is irresponsible and harmful for the planet, but the change has to come from consumers (or governments, but I have given up that hope long ago).

If we, as consumers, spend our money elsewhere, corporations will be forced to react. But if we continue to prioritize flexing a new phone over breathing clean air and drinking clean water, not much is going to change.

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I’m the guy who explains life and helps you find meaning & direction in yours. Men’s coach. Free beer: https://bit.ly/2RxJHLS IG: morenozugaro

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