Hey Cosette thank you for your response!
First, I completely agree with you. The issue arises from personality, not gender. Men are prone to this behavior, too.
However, The Authentic Man is a publication for men, dealing with mainly men-exclusive problems - hence the gendering. Also, the whole ego-issue is more common in men than in women, so blows are exchanged both ways.
Anyway, I appreciate your critique and will keep your opinion in mind for my next articles! Maybe I'll find a way to avoid what you call "stereotypical mush" and still portray things from a man's perspective.
Until then, feel free to apply any information and suggestions to your husband as well :)
Have a good day!