I think the reason that most people focus on marketing instead of improving their work is that marketing promises a quick fix.

It’s shiny and fancy and promising with all the SEO, funnels and mailing lists.

Compared to that, the hours and hours of simply beating on your craft don’t look as attractive.

But that is exactly the point most people are missing (or actively avoiding): Mastery requires hard fucking work. There is no way around it. Period.

Written by

I’m the guy who explains life and helps you find meaning & direction in yours. Men’s coach. Free beer: https://bit.ly/2RxJHLS IG: morenozugaro

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store