This really resonates with me because I can see it in my own behavior. If a headline is ambiguous to me or I find that the content differs from what the headline set me up for, I’m gone.

Also, to quote the advertising guru David Ogilvy and emphasize the importance of headlines even further:

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

I’m the guy who explains life and helps you find meaning & direction in yours. Men’s coach. Free beer: https://bit.ly/2RxJHLS IG: morenozugaro

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store